Psychology of colours

Every one of us when wants to buy anything attaches importance to colours. Why it happens? We can see a great many colour things in streets, shops and eventually in our home. We like some of colours or combination of colours and do not like colors which are liked our friends or members of family. Of course, we will say that it is our choice: what we like and what do not like. But everything what relates with our choice is analysed by psychology.

Accordingly choice of colours is the object to research in psychology. Any choice which we do in a life has a very large importance for understanding ourselves. That is stated by contemporary psychologists. It was known already in ancient times. For example nowadays we have symbolism, which has several hundred years old, I talk about flag, blazon and many other things. Colours of symbolism have a large importance, but I would like to talk about how colours which are chosen can influence us.

Red colors can stimulate warmth, hunger, and excitement. Cooler colors such as green and blues enhance calm and content feelings. Dark colors make objects seem heavier, while light colors make them seem lighter. Yellow may reflect a lack of worry, while black a troubled state.

But why we need interest in this sphere, if some of psychologists have a sceptical view about this topic? In my mind it is a very important but very difficult topic. I think we have little information which allows us to value that knowledge in this sphere is useful for us or not. I hope that we research phenomenon of colours and it will help people to decide them problems by more easy way.